Enquiries on demand

Google Ads that bring enquiries, not just clicks

We run paid search campaigns aimed at one thing: enquiries at a sensible cost. That means the right keywords, tightly written ads and landing pages built to convert, all measured against cost per lead rather than clicks alone.

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Ekran z wynikami wyszukiwania Google i reklamą w kampanii Google Ads

Google Ads can put you in front of people searching for exactly what you offer, today. Done carelessly, it can also burn through a budget on clicks that never become customers. We focus on the whole journey, from the search term to the landing page to the enquiry, so your spend works as hard as possible.

Everything is measured against cost per lead and return, not vanity numbers. We start lean, watch the data closely and cut what does not perform, so more of your budget goes towards searches that actually bring business.

Scope

What this service includes

Keyword and audience targeting

We target the searches with genuine buying intent and use negative keywords to filter out clicks that will not convert, protecting your budget.

Ad copy that earns the click

We write clear, honest ads that match the search and set the right expectation, so the people who click are the people likely to enquire.

Conversion-focused landing pages

We build or refine landing pages designed to turn the click into an enquiry, with a clear message, proof and an obvious next step.

Conversion tracking

We set up proper tracking so every enquiry is measured. Without it, you are guessing, and guessing is expensive in paid search.

Budget and bid management

We manage bids and budgets actively, shifting spend towards what works and away from what does not, to keep cost per lead under control.

Clear reporting

You see what you are spending, how many enquiries it produced and what each one cost, in plain language rather than jargon.

Cost/lead

The metric we optimise for

Same day

Visibility once campaigns are live

Tracked

Every enquiry measured

How we work

How we run your campaigns

1
Plan: we define goals, budget and what a valuable lead looks like.
2
Build: we structure campaigns, keywords, ads and tracking.
3
Landing pages: we make sure clicks arrive on pages built to convert.
4
Optimise: we watch the data and adjust bids, keywords and copy.
5
Report: we review cost per lead and results, then refine together.

Outcome

What you get

A structured Google Ads account and campaigns
Researched keyword and negative keyword lists
Clear, targeted ad copy
Conversion-focused landing pages or improvements
Full conversion tracking setup
Plain-language reporting on cost per lead

FAQ

Common questions

How much should I budget for Google Ads?+

It depends on your industry, location and how competitive your keywords are. We help you start at a level that gathers useful data without overcommitting, then scale up what works. The media budget is paid to Google separately from our management.

How quickly will I see results?+

Ads can appear the same day a campaign goes live, so visibility is fast. Getting the cost per lead to a healthy level takes a little longer, as we gather data and optimise. The first few weeks are about learning what converts.

Why do I need a dedicated landing page?+

Sending paid clicks to a busy homepage often wastes them. A focused landing page matches the search, keeps the message tight and makes the next step obvious, which lifts the conversion rate and lowers your cost per lead.

How do you measure success?+

We measure enquiries and cost per lead, not just clicks or impressions. With proper conversion tracking in place, you can see exactly what each enquiry costs and whether the campaign is paying its way. That keeps the focus on real business outcomes.

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