
Website Migration Without Losing Google Rankings — a Checklist
Changing your site or domain can wipe out years of SEO. How to migrate safely, step by step.
Eurolingo · Edinburgh
Websites and search marketing for Edinburgh firms — clean, quick builds and honest SEO that help finance, tech and service businesses get found and grow.
Edinburgh rewards businesses that come across as credible, and your website is usually the first test of that. We build sites for firms across the city that feel professional without being stuffy, load fast, and give visitors a straight path from landing on the page to making contact. Alongside the design, we handle the search side so the right people find you in the first place.
There's no house style we impose on everyone. A fintech near the Exchange, a firm of consultants off George Street and a trades business out towards Leith all need different things from a website, and we build accordingly. What stays constant is the discipline underneath: research-led content, solid technical setup, and a focus on enquiries rather than empty traffic.
Scope
A complete online presence — take one service or hand us the lot.

We design and build custom websites that load quickly, read well on every screen and give search engines a clear structure to w…
Explore service
We build online shops that make buying simple: clear product pages, a checkout that does not get in the way and payment and shi…
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We improve how your website performs in Google through three connected areas: technical health, useful content and earned autho…
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We run paid search campaigns aimed at one thing: enquiries at a sensible cost. That means the right keywords, tightly written a…
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We design interfaces that are easy to understand and act on. From the structure of your content to the look of each button, we …
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A website needs looking after. We handle updates, backups, security and monitoring so problems are caught early, and we run tec…
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We build multilingual, market-ready websites and grow their visibility in Google abroad — with correct hreflang, genuine locali…
Explore serviceThe city's business geography is unusually varied for its size. The financial district around Charlotte Square and George Street sits close to the Exchange banking and insurance quarter, while the tech scene clusters around Quartermile, the city centre and the port district of Leith — home to incubators and a growing roster of scale-ups. Add the pull of the universities and you have a compact map with very different audiences a short walk apart. We take that into account when planning your pages, so a business courting Leith's creative and tech crowd isn't served the same generic content as one targeting the professional core around the New Town.
Edinburgh is one of the UK's leading centres for financial services and fintech, with major banks and technology arms established here and a startup ecosystem fed by the University of Edinburgh and Heriot-Watt. That makes for a competitive, quality-conscious market: buyers here compare options carefully and expect a polished, trustworthy web presence. For smaller firms this cuts both ways — the bar is higher, but a fast, well-structured site with genuine local relevance can stand out against bigger competitors who neglect their technical SEO. We position you to compete on the ground where you can realistically win.
Working together
We start by understanding your buyers and the searches they run, then build from there. Design is kept clean and legible, pages are structured so both readers and search engines follow them easily, and performance is treated as a feature, not an afterthought — a slow site loses Edinburgh's impatient professional audience quickly. On the SEO side we prioritise the terms most likely to bring enquiries, improve them steadily, and report in plain language so you always know what your money is doing.
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Nearby
See how we build visibility in cities near you.
See also
Going further
Selling to customers abroad takes more than a translation plugin. We build multilingual, market-ready websites and international SEO — with correct hreflang, real localisation and a plan per market. See also our guide to cross-border e-commerce.
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