Process
A predictable process where you always know what's happening
We work in five stages. Each ends with something concrete to approve, so you never buy blind. Here's each stage in detail.

01
Discovery & strategy
We learn your business, goals and competitors. We define who the site must convince and how we'll know it works.
- We learn your business, customers and competitors.
- We define the goal: more enquiries, online sales, brand.
- We agree how we'll measure success.
02
Architecture & content
We design the page structure and user journey and order the messaging — before any visuals.
- We map the pages and the user journey.
- We order content to answer real customer questions.
- We produce wireframes before any visual design.
03
Design
We create the visual design in Figma, which you approve before a single line of code. No surprises.
- We design the visuals in Figma (desktop + mobile).
- We present and refine — you approve before coding.
- We set the colour system, typography and components.
04
Build & launch
We build a fast, static front end, wire up forms and analytics, and test across devices.
- We build a fast, static front end ready for SEO.
- We wire up forms, analytics and integrations.
- We test across devices and browsers before launch.
05
Visibility & growth
We publish, roll out SEO and (optionally) ads, then grow the site based on real data.
- We publish and hand over access and a guide.
- We roll out SEO and (optionally) Google Ads.
- We grow the site based on real user data.
Let's talk
Ready to start?
Tell us about your project. We'll come back with an idea and a real quote — no obligation.

