
Website Migration Without Losing Google Rankings — a Checklist
Changing your site or domain can wipe out years of SEO. How to migrate safely, step by step.
Eurolingo · Aberdeen
We build websites and run SEO for Aberdeen businesses — from energy and engineering to local trades — with clear, fast sites that bring in real enquiries.
Aberdeen's business community is technical, practical and used to dealing in specifics, and its websites should be the same. We build sites for firms across the North East that get to the point — clear services, real credentials, easy contact — and we handle the search work that puts you in front of buyers who are ready to act. No jargon for its own sake, no design that gets in the way of the message.
The city is going through a significant shift, and marketing that worked five years ago won't necessarily land now. We factor that in, building sites and search strategies that reflect where your customers are today rather than where the market used to be. Whether you serve the energy supply chain or households across the city, the goal is a site that generates enquiries you can measure.
Scope
A complete online presence — take one service or hand us the lot.

We design and build custom websites that load quickly, read well on every screen and give search engines a clear structure to w…
Explore service
We build online shops that make buying simple: clear product pages, a checkout that does not get in the way and payment and shi…
Explore service
We improve how your website performs in Google through three connected areas: technical health, useful content and earned autho…
Explore service
We run paid search campaigns aimed at one thing: enquiries at a sensible cost. That means the right keywords, tightly written a…
Explore service
We design interfaces that are easy to understand and act on. From the structure of your content to the look of each button, we …
Explore service
A website needs looking after. We handle updates, backups, security and monitoring so problems are caught early, and we run tec…
Explore service
We build multilingual, market-ready websites and grow their visibility in Google abroad — with correct hreflang, genuine locali…
Explore serviceAberdeen and the wider North East form a distinct economic region rather than just a city. Around 80% of the UK's direct oil and gas employment sits here, and that supply chain — engineering, inspection, logistics, specialist services — reaches well beyond the city into Aberdeenshire. At the same time the Energy Transition Zone and Aberdeen's push to become the UK's leading hydrogen city are opening up work in renewables, carbon capture and decommissioning. We build your local targeting around the real footprint of your customers, whether that's contractors along the harbour and industrial estates or homeowners and small businesses across the city's neighbourhoods.
For decades the local economy leaned heavily on oil and gas, and much of it still does — but the direction of travel is toward offshore renewables, hydrogen and the broader energy transition, backed by significant public investment and the University of Aberdeen's research base. For firms marketing online this means two things: the buyers in energy and engineering are sophisticated and expect substance, while service businesses have a chance to reach a workforce and population that is highly skilled and well connected. We shape content that speaks credibly to a technical audience and set realistic goals based on how competitive your particular niche is.
Working together
We treat every Aberdeen project on its own terms. That starts with understanding your customers — B2B energy supply chain, local trades, professional services — and the language they search with, which is rarely generic. From there we build a fast, straightforward site, structure it so it ranks for the terms that bring work, and keep the technical foundations clean. Reporting is honest and readable: what improved, what didn't, and what we're doing next. We'd rather under-promise and deliver than pitch guarantees no one can keep.
FAQ
Nearby
See how we build visibility in cities near you.
See also
Going further
Selling to customers abroad takes more than a translation plugin. We build multilingual, market-ready websites and international SEO — with correct hreflang, real localisation and a plan per market. See also our guide to cross-border e-commerce.
From the blog

Changing your site or domain can wipe out years of SEO. How to migrate safely, step by step.

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